What’s the issue with automated appraisals?
That’s a complicated question that I wouldn’t dare try to address in one blog post. Automated appraisals have their use cases and have garnered both, support and disdain. This is an opinion piece on an interesting observation I’ve made regarding one my domains, Blogger.us.
Above you can find Estibot’s automated appraisals for the keyword “Blogger”, which ranges from a little over $6,000 USD to over $1,000,000 USD, from .co to .com TLDs, respectively. Estibot is regarded as the more accurate of the two major automated appraisal companies (the other being GoDaddy). While the value range may be a point of disagreement for some, the order in which the TLD’s are valued may also be another.
What if, the more common TLD’s for a keyword are all registered? Would this affect the price? What if, all but one of the TLD’s are registered to one company? Would this impact the appraisal of the name in question? What if the company that owned the plethora of TLD’s for the keyword in question is one of the most major companies in existence? Take a look below to see who owns Blogger.com, Blogger.net, Blogger.org, and Blogger.co.
Understandably, factors such as TLD, length, availability, and more goes into valuing digital assets, such as domain names. This is inherently why automated appraisals are frowned upon by some, but praised by others. It’s about managing expectations and ultimately up to what competitors or interested parties are willing to pay.